Many businesses rely on conventional marketing tactics without realizing the drain on ROI. Let’s review the main issues and — more importantly — how you can rethink your approach to drive better results.
Focus on Measurable ROI
Blanket marketing for general brand exposure is outdated. Today, connecting every dollar spent to direct, measurable ROI is crucial.
Target prospects will likely buy now based on their stage in the journey. Otherwise, you’ll waste your budget on those not ready to purchase or indifferent to your offering.
Capture Attention With Visual Storytelling
Studies show we retain information better when communicated visually than blocks of text.
Creative visuals also prompt emotional reactions that text alone cannot. Emotion further amplifies recall – which is critical for decision-making like converting a buyer.
Rethink creative approaches to showcase your brand story predominantly through images, video, and graphics versus heavy blocks of text.
Use Email and Calls Selectively
Avoid mass blasting cold prospects. Response rates are dismal without existing brand awareness.
Instead, tactfully target warmer leads more receptive to outreach. Promotional messaging resonates most with existing contacts, previous buyers, and long-term subscribers.
Tap Into Influencers and Affiliates
As consumers increasingly turn to experts and influencers they know and trust, they incorporate credible third-party validation through partnerships.
Their endorsements get you instant credibility with ideal target audiences. Connecting with specialists also helps them recommend you more to prospects.
Use ConnectWidget to Generate Leads
Kapitalwise AdvisorConnect is a powerful new lead-generation tool designed to make it easier for financial advisors to acquire pre-qualified and vetted leads. With AdvisorConnect, you can quickly bring in targeted customers who are already interested in your services while also cutting down on costly marketing spend. At the same time, you can get an entire suite of tools to track and manage leads and nurture them into conversions.
Fixed ROI Should Be the Top Priority
Blanket brand awareness campaigns spread your message far and wide. But views and impressions alone won’t translate to sales. You need to engage users ready to buy now.
Customers expect seamless, personalized experiences. If your site doesn’t deliver, one-click provides them alternative options. You must engage visitors when and where they’re most receptive. If the first touchpoint falls flat, they’ll likely move on.
Target qualified buyers over vanity metrics like impressions. Measure engagement indicating interest and intent instead. Ultimately you want to drive conversions. Big website traffic means little unless you move prospects along the funnel and turn them into customers.
Relate all marketing dollars back to tangible ROI using analytics. Cut waste driving limited results. Make every dollar work harder by mapping it to actual returns. Profitability must be the driving metric, not budget absorption.
Visuals Now Outperform Text
Research shows plain text is far less memorable than visuals. Creative visuals also prompt emotional reactions that text alone cannot.
Web visitors don’t slowly read page content from top to bottom. Instead, they scan for information, scrolling and skimming anything that grabs their interest. Copy needs to be concise, scannable, and well formatted for online reading habits.
Seeing an engaging photo or video activates more neural activity and cements details in memory. Present complex data through charts or graphs rather than paragraphs. Infographics simplify explanations of intricate processes.
People browse on mobile in snippets of downtime. Optimize creative assets for the medium with captivating visuals and concise copy molded to modern attention spans.
Target Warm Audiences
Email and outbound marketing have value when carefully targeting engaged, warm leads like previous buyers more receptive to your outreach efforts.
Add Value to Start Dialogues
When contacting cold leads, focus less on pitches. Lead by adding value to spark interest and start organic conversations.
Influencer and Expert Partners
Smart PR incorporates credible third-party validation through partnerships with influencers and specialists. Their endorsements deliver instant credibility to your ideal buyers. Industry professionals recommending you also provide tremendous social proof.
Use Connect Widgets
AdvisorConnect is a powerful lead-generation tool designed to make it easier for financial advisors to acquire pre-qualified and vetted leads. With AdvisorConnect, you can quickly bring in targeted customers who are already interested in your services while also cutting down on costly marketing spend. At the same time, you can get an entire suite of tools to track and manage leads and nurture them into conversions.
Achieving optimal ROI requires rethinking conventional marketing tactics for the digital age. Relate spending to returns, embrace visuals, target warmer leads selectively, and leverage influencer partnerships.
– Relate all marketing dollars directly back to measurable ROI.
– Boost engagement and recall with visual storytelling.
– Be selective in using outreach to target warmer leads.
– Earn influencer endorsements and specialist referrals.
– Use connect widgets to generate instant qualified leads.
The bottom line? You must rethink conventional marketing tactics to drive optimal ROI in today’s digital world.