Traditional Marketing is Tanking Your ROI – Here’s How to Fix It
Many businesses rely on conventional marketing tactics without realizing the drain on ROI. Let’s review the main issues and — more importantly — how you…
4 Quantifiable Benefits of Switching to Kapitalwise for Your Marketing and Lead Generation Needs
In today’s fast-paced business landscape, effective marketing and lead generation are paramount to staying ahead of the competition. If you’re currently using a marketing/lead gen…
Empowering Your Audience for Financial Success
Financial wellness is a major concern for people in today’s fast-paced world. It may come as a surprise that 65% of Americans do not have…
Effective Strategies for Financial Advisors to Grow Their Network and Strengthen Client Relationships
As a financial advisor, building a strong network and nurturing client relationships is crucial for long-term success. In today’s competitive landscape, implementing effective strategies is…
Financial Content: Generative AI vs. Bespoke
Generative AI content tools like ChatGPT can help bridge the gap between a human writer and automated investment content. By leveraging natural language processing (NLP)…
Interview with an Innovative Community Banker
As fintechs continue to disrupt the financial industry, incumbent financial institutions are looking for ways to stay ahead of the curve. One way these institutions…
Why are Customer Journey Maps Important?
Measuring customer engagement based on touchpoints can lead to your financial institution missing out on the overall customer experience. As the customers interact through multiple…
How digital marketers will continue to thrive post-third-party cookies deprecation
In March 2021, Google announced that the Chrome browser would phase out 3rd party cookies for other site tracking abilities. With Apple’s IOS 14.5 changes…
How Kapitalwise Leverages Data, without Compromising Privacy
Leveraging customer data has been the key driver of growth for many of the most successful companies over the past 10 years. Companies like Netflix…
Reshaping Digitalization with No-code Systems
Digital transformation has increasingly become one of the top priorities for executives. Two concerns often shared however are the technical hurdles invariably associated with implementation, and lack…
Banks customer journey and AI
Customer journey includes different phases that go from customer acquisition until customer retention. Thanks to the new technology, marketers and business owners can use the…
Traditional banking cannot compete with a millennial audience. Here’s why.
Millennials and Gen Z customers are here to disrupt the banking industry – in a good way. The Baby Boomer generation has officially been outnumbered…
The accelerated demand for digital lending in a digital age
The COVID-19 pandemic pushed financial institutions to adapt and create a digital presence. Financial institutions have been forced to re-think their operations that have gone…
Banks and their need for personalized marketing
When you think of digital marketing, you immediately think of pay-per-click (PPC) campaigns for Google Adwords and Facebook that are managed with an in-house marketing…
These startups are changing banking with AI
Artificial intelligence in the banking and finance sector has given customers a completely new outlook on banking. Customer demands for a safe, digital platform where…
Financial Wellbeing: What Your Customers Look For
This article aims to shortly explain why financial wellbeing is important for people and also suggest some books for the holiday period, which can help…
Why financial institutions should ‘Think beyond the plastic’
In this new decade, neo-banks and challenger banks are trying to provide an enhanced experience to account holders focusing on awards and many other benefits.…
Gig Economy and Banking
How large is the gig economy? Financial institutions like banks and credit unions must adapt to the needs of their customers if they want to…
Why is iOS 14.5 becoming a growing concern among marketers and Facebook advertisers?
The latest iOS 14.5 updates have created quite a buzz in the market with its App Tracking Transparency (ATT) framework concerning user privacy. Starting with…
Using Artificial Intelligence to predict and prevent Silent Customer Attrition
Customer acquisition is a winning deal for banks and credit unions. But, is it all about the acquisition, or are we just paying more attention…
How Autonomous Finance helps Banks and Credit Unions build next-level sales strategies
Do you ever wonder that we would have been better conversationalists if we were mind readers? The Financial services sector faces the ‘what they want’…
How to improve digital banking and customer engagement
Digitalization has changed the way we do everything in life. If it’s about purchasing a product or looking for the next holiday destination, we do…
White Paper: Engaging Consumers on Financial Wellness
Most people haven’t studied finance or taken a course in personal financial management. They have a basic understanding of the products they need to conduct…
Strategies to Promote Financial Wellbeing for Banks and Credit Unions Customers
Traditional financial institutions need to move beyond the status quo. Tapping into consumer engagement means that banks and credit unions have to become more than…
Banks customer journey and AI
Customer journey includes different phases that go from customer acquisition until customer retention. Thanks to the new technology, marketers and business owners can use the…
Financial Wellbeing: What Your Customers Look For
This article aims to shortly explain why financial wellbeing is important for people and also suggest some books for the holiday period, which can help…
These startups are changing banking with AI
Artificial intelligence in the banking and finance sector has given customers a completely new outlook on banking. Customer demands for a safe, digital platform where…
Banks and their need for personalized marketing
When you think of digital marketing, you immediately think of pay-per-click (PPC) campaigns for Google Adwords and Facebook that are managed with an in-house marketing…
The accelerated demand for digital lending in a digital age
The COVID-19 pandemic pushed financial institutions to adapt and create a digital presence. Financial institutions have been forced to re-think their operations that have gone…