Why are Customer Journey Maps Important?
Touchpoints can span multiple months or even years for financial service customers with offline and online interactions. The siloed nature of service delivery and insular…
Category: Marketing
How digital marketers will continue to thrive post-third-party cookies deprecation
In March 2021, Google announced that the Chrome browser would phase out 3rd party cookies for other site tracking abilities. With Apple’s IOS 14.5 changes…
The no-code revolution is here, why banks should be a part of it
When it comes to technology evolution in the next decade we will see no-code applications dominating the development of new products, especially when it comes…
Financial Wellbeing: What Your Customers Look For
This article aims to shortly explain why financial wellbeing is important for people and also suggest some books for the holiday period, which can help…
Banks customer journey and AI
Customer journey includes different phases that go from customer acquisition until customer retention. Thanks to the new technology, marketers and business owners can use the…