Banks and their need for personalized marketing
When you think of digital marketing, you immediately think of pay-per-click (PPC) campaigns for Google Adwords and Facebook that are managed with an in-house marketing…
These startups are changing banking with AI
Artificial intelligence in the banking and finance sector has given customers a completely new outlook on banking. Customer demands for a safe, digital platform where…
Financial Wellbeing: What Your Customers Look For
This article aims to shortly explain why financial wellbeing is important for people and also suggest some books for the holiday period, which can help…
Why financial institutions should ‘Think beyond the plastic’
In this new decade, neo-banks and challenger banks are trying to provide an enhanced experience to account holders focusing on awards and many other benefits.…
Gig Economy and Banking
How large is the gig economy? Financial institutions like banks and credit unions must adapt to the needs of their customers if they want to…
Why is iOS 14.5 becoming a growing concern among marketers and Facebook advertisers?
The latest iOS 14.5 updates have created quite a buzz in the market with its App Tracking Transparency (ATT) framework concerning user privacy. Starting with…
Using Artificial Intelligence to predict and prevent Silent Customer Attrition
Customer acquisition is a winning deal for banks and credit unions. But, is it all about the acquisition, or are we just paying more attention…
White Paper: Balancing The Books of Customer Expectations
This white paper addresses some of the overlooked challenges in the financial services industry to meet customer expectations by finding a value-sweet spot between traditional…
How Autonomous Finance helps Banks and Credit Unions build next-level sales strategies
Do you ever wonder that we would have been better conversationalists if we were mind readers? The Financial services sector faces the ‘what they want’…
How to improve digital banking and customer engagement
Digitalization has changed the way we do everything in life. If it’s about purchasing a product or looking for the next holiday destination, we do…