Strategies to Promote Financial Wellbeing for Banks and Credit Unions Customers
Traditional financial institutions need to move beyond the status quo. Tapping into consumer engagement means that banks and credit unions have to become more than…
Banks customer journey and AI
Customer journey includes different phases that go from customer acquisition until customer retention. Thanks to the new technology, marketers and business owners can use the…
Financial Wellbeing: What Your Customers Look For
This article aims to shortly explain why financial wellbeing is important for people and also suggest some books for the holiday period, which can help…
These startups are changing banking with AI
Artificial intelligence in the banking and finance sector has given customers a completely new outlook on banking. Customer demands for a safe, digital platform where…
Banks and their need for personalized marketing
When you think of digital marketing, you immediately think of pay-per-click (PPC) campaigns for Google Adwords and Facebook that are managed with an in-house marketing…
The accelerated demand for digital lending in a digital age
The COVID-19 pandemic pushed financial institutions to adapt and create a digital presence. Financial institutions have been forced to re-think their operations that have gone…
Traditional banking cannot compete with a millennial audience. Here’s why.
Millennials and Gen Z customers are here to disrupt the banking industry – in a good way. The Baby Boomer generation has officially been outnumbered…